11+ Best Marketing Analytics Tools For 2023
Choosing the right marketing analytics tools is essential for understanding how successful your marketing campaigns are working. From measuring website traffic to bespoke digital campaigns, the best marketing analytic tools can offer the data needed to determine how marketing efforts impact brand awareness and customer engagement and identify improvement opportunities.
In this guide, I rank and review the 11+ best marketing analytics tools and my top 3 choices so that you can make an informed decision.
Matomo
Matomo is one of the most trusted marketing analytics tools available, offering you complete autonomy over your data.
SEMRush
SEMrush is a comprehensive suite that provides the tools to develop robust content marketing, SEO, social media strategies and campaigns.
Hubspot
Hubspot is one of the most popular and influential all-in-one marketing and sales platforms for marketing agencies and businesses.
So, what is a marketing analytics tool?
It’s a software application to track and measure marketing analytics and performance. Marketing analytics tools are essential for understanding your daily metrics and should always be considered part of your online marketing arsenal.
Generally, most marketing analytics tools fall under the following categories but aren’t limited to: Web analytics tools: As it says on the tin, web analytics tools track your website user activity.
Tools like Google Analytics let you track data to analyse your website performance and measure the impact of your marketing campaigns on social media, display, or search advertising. In contrast, others evaluate all of your marketing data generally. They can measure key metrics, such as website traffic, page views, click-through rates, and many more.
And depending on the organisation and marketing strategy, several marketing analytics tools are needed.
Why do marketing professionals need marketing analytics tools?
It’s all about the data!
The correct information makes it much easier to target the right demographic for your product or service. Marketing analytics tools provide data-driven insights that can be used to optimise marketing strategies and improve marketing ROI.
From solopreneurs to marketing teams, these tools offer essential digital marketing analytics to help marketers understand which marketing channels drive the most revenue and how customers interact with marketing campaigns.
And in this Best Marketing Analytics Tools Review, we’ll look at the software you might not be able to live without!
So let’s dive in!
1. Google Analytics 4
Overview
Regarding search engine traffic monitoring, we’ll start with the most obvious choice – Google Analytics 4 (GA4). This is Google’s newest web analytics platform, launched in October 2020, and is an update from the original marketing analytics tool.
Used by marketing agencies across the globe, GA4 offers a range of powerful features and capabilities, including Google-centric data, machine-learning capabilities, and cross-platform measurement.
Google Analytics 4 also provides marketing analytics with a more intuitive user experience with its new Google Analytics interface, designed to be easier to use and understand.
Top Features And Benefits
- Automatic Event Tracking.
- Enhanced eCommerce Support.
- Google Ads Integration.
- Google Tag Manager Integration.
- Refined User Segmentation.
- Integrated Reporting.
- Social Media Marketing Insights.
Google Analytics 4 offers better information for marketing campaigns and user behaviour with its enhanced analytics features, including custom dimensions, Google BigQuery export, and Google Data Studio integration, making it one of the most popular marketing platforms.
Pricing
Just like Universal Analytics, this property type is free! You can add as many GA4 properties to your account without incurring any charges.
The Bottom Line
Overall, Google Analytics 4 is a powerful and feature-rich web analytics platform that provides more accurate data with improved user experience.
However, as with the original Google Analytics, it still needs to be more accurate in measuring ALL cookie website traffic, particularly with PPC marketing channels. On the plus side, GA4 is a good choice for businesses looking to gain deeper insights into their customer behaviours and understand how their digital campaigns perform. Still, there are good, if not better, alternatives.
2. Matomo
Overview
Matomo is one of the most trusted marketing analytics tools available, offering you complete autonomy over your data.
It helps you track data and analyse and understand your website and app’s performance. With Matomo, you can easily monitor visitor activities such as page views, downloads, and outlinks.
It also provides marketing-related data to measure the effectiveness of your campaigns, identify website and app errors, and analyse user behaviour on any device.
Matomo offers a variety of features, such as an intuitive user interface, real-time data collection and analysis, comprehensive reporting options, and an array of plugins and integrations. It also provides insights into your e-commerce performance, custom variables, goal tracking and conversion rates. Plus, Matomo integrates with popular CMSs, such as WordPress and Drupal.
Top Features And Benefits
- Powerful Marketing Analytics Tool.
- Intuitive User Interface.
- Real-time Data For Measuring Campaign Performance.
- Cost-effective.
- Customisable Goals For Tracking Website Performance.
- Matomo Analytics offers integrations with popular CMSs.
Matomo Pricing
The Bottom Line
If you’re looking for a Google Analytics alternative, I would recommend Matomo – it’s one of the top marketing analytics tools.
It offers powerful analytics capabilities, an intuitive user interface, and integrations with popular CMSs, although it has minor drawbacks and limited support for mobile devices. However, if you’re looking for a powerful analytics platform for understanding user behaviour, customisable goals, and detailed reporting options, Matomo Analytics may be what you’re after.
3. Klipfolio
Overview
Klipfolio empowers businesses with solid data analysis by providing a cloud-based application that makes your critical insights visible, accessible and transparent.
This robust yet user-friendly business data platform enables businesses to easily make their corporate data widely available and visible to all employees with up-to-date, real-time information.
Their marketing analytics software is integrated with over 500 data sources, including web services like Google Analytics and social media platforms — not to mention an on-premise data warehouse.
Klipfolio enables users to create beautiful, personalised dashboards that provide comprehensive data analysis for campaign performance. This powerful business tool allows businesses to continuously monitor their progress with ease and efficiency — saving time and money in the process!
With Klipfolio’s dashboard solution, you don’t have to worry about sifting through valuable resources when making intelligent decisions for your organisation.
Features And Benefits
Real-time data
- Klipfolio is the perfect tool to effortlessly access and make sense of your marketing data, transforming it into valuable insights.
Intuitive display
- Klipfolio brings data straight to its audience through easy-to-understand visualisations created using customisable templates.
Automatic integrations
- This intuitive software flawlessly unites with various data sources, allowing you to collect all the details necessary to uncover trends and opportunities.
Pricing
The Bottom Line
Klipfolio is a comprehensive cloud-based solution enabling businesses to digest their data, simplifying the process of data integration, analysis and visualisation. It also provides a user-friendly interface to ensure that even the non-techy members of your team can efficiently utilise the platform.
Although Klipfolio is a feature-rich solution, it can be slightly pricier than some other competitors on the market; however, it remains a compelling resource for any business aiming to reach its goals.
4. SEMrush
Overview
SEMrush is a comprehensive suite that provides the tools to develop robust content marketing, SEO, social media strategies and campaigns.
Its stellar feature is its position tracker, which enables companies to keep tabs on how they rank against their competitors in terms of keyword usage. By utilising Semrush’s features, businesses can amplify their online visibility and take advantage of growth opportunities.
The AI marketing tool offers a Content Marketing Toolkit that helps you uncover trending topics and create content plans tailored to these trends. By doing so, you can gain valuable insight into how best to capture your target audience’s attention and get the results desired for your business.
Top Features & Benefits
Site Audit
Quickly analyse any website, providing an in-depth view of its performance and highlighting critical areas that require attention.
Keyword Gap
This powerful resource helps you discover keyword chances by evaluating up to four of your rivals. With this tool, you can quickly view the keywords for which your competition and yourself rank. You can also quickly identify the words that your competitors’ phrases currently rank for but you are not.
SEO Content Template
This tool provided keywords and link-building opportunities with a readability score and suggested text length for your content.
Keyword Overview
Unlock the power of competitive analysis by utilising a single keyword. Get all the insights you need to elevate your SEO strategy successfully.
Backlink Analytics
Uncover lots of methods to uncover new backlink prospects for your website. Just type in a competitor’s domain and review all their related backlinks!
Pricing
SEMrush provides three paid plans: Pro for $99.95, Guru for $199.95, and Business for $399.95 – in addition to the Enterprise plan, which entrepreneurs can personalise based on their requirements.
The Bottom Line
SEMrush SEO software is one of the best AI marketing tools used by digital marketers and SEO professionals.
With its robust features, comprehensive data and how-to videos, SEMrush makes it easy to analyse your website’s performance, track your competitors’ strategies, and optimise your search engine rankings.
Whether you’re a beginner or an experienced marketer, SEMrush has everything you need to take your online business to the next level.
5. Hubspot
Overview
Hubspot is one of the most popular and influential all-in-one marketing and sales platforms for marketing agencies and businesses of any size.
As one of the top marketing analytics tools available, It offers many features, from content management and SEO tools to website hosting, CRM software, and even customer service solutions.
Hubspot’s suite of products is designed to help businesses attract, engage, and convert more customers. With Hubspot, you can easily create customised lead-generation forms, design marketing campaigns, nurture leads through marketing automation, and track sales performance.
Hubspot offers marketing analytics solutions in one complete package. With its reporting tools, it’s ideal in helping measure results and optimise campaigns for business and revenue growth.
Features And Benefits
Hubspot is packed with various features across its Sales and Marketing platform – here are the key elements that stand out.
Automated CRM database
- Measure and monitor each individual’s engagement and seamlessly monitor the customer journey through the funnel without any additional effort needed from your team.
Landing pages, web pages, and blogs
- In Hubspot, you can create SEO-optimised :
- Web pages
- Blogs
- Landing pages
Automated workflows
- With Hubspot’s automated marketing platform, design workflows to launch e-mail and marketing campaigns that adjust in real-time, all while tracking customer engagement analytics and displaying them prominently.
E-mail analytics
- With HubSpot’s analytics reports and dashboards, tracking your audience’s engagement with emails is now effortless.
Social media integration and management
- HubSpot grants access to multiple accounts and simplify content creation, scheduling, posting, and tracking in one convenient spot.
- An easy-to-use platform that helps businesses of any size get more out of their marketing and sales efforts.
Pricing
Hubspot is also very affordable, with plans starting at just $50/per month
The Bottom Line
HubSpot is an excellent platform for businesses looking to improve their digital marketing efforts.
It offers many features, including PPC marketing visualisation for Google Adwords, automated emails, analytics and reporting tools. The ease of use for experienced marketers and new users makes HubSpot an excellent investment for any business looking to grow its digital presence.
The price tag can be steep for some businesses, but the features and capabilities offered often make up for it.
With its comprehensive range of features and services, there is no doubt that HubSpot can be a great asset to businesses looking to maximise their online presence.
6. Monday.com
Overview
Monday.com simplifies the planning and execution of projects by providing teams with a digital platform that assists in monitoring progress, collecting data from external applications, and facilitating communication among team members.
Monday.com offers an innovative work management platform that helps teams build and streamline processes easily. If a team is looking for more, they can leverage four additional products:
Monday Projects
- Plan, manage, and collaborate on projects.
Monday CRM
- Optimise the sales process, monitor, and evaluate customer purchase trends, and consolidate deal-related and contact particulars.
Monday Marketer
- Leveraging the power of project management, you can launch effective campaigns and easily manage marketing and creative endeavours.
Monday Dev
- Plan sprints, gain insight into project progression and development, bug tracking and reporting, and conveniently manage product roadmaps.
Features And Benefits
Project Management Features
- Unlock the power of project management with Monday.com’s robust features to efficiently plan, track and execute projects. Their key offerings include:
Project Planning
- Utilise Monday.com to build your project plans, assign tasks and resources, set deadlines and keep track of progress – all in one place!
Project Tracking
- With Monday.com’s innovative project search capabilities, you can easily monitor metrics such as budgeting, burn rate and the speed of your projects.
Project Reporting
- Using Monday.com’s reporting tools, you can gain valuable insight into your projects and detect any potential issues or risks before they occur.
Project Templates
- Kickstart your projects with Monday.com’s expansive project template library.
CRM Features
- Monday.com’s powerful CRM features allow businesses to monitor their leads and customers, keep track of the progress in their sales pipeline and close more deals than ever! Some of these fantastic features include:
Lead Management
- Monday.com is the perfect platform to keep up with your leads, delegate them to sales reps and oversee their advancement through the sales funnel!
Contact Management
- With Monday.com, you can easily keep tabs on your customers and feel confident having their contact information readily available and reviewing communication history.
Deal Management
- Streamline and simplify your deals with Monday.com’s efficient deal management features; easily set deadlines, monitor progress and keep track of all sales activities in one place.
Reporting And Analytics
- Utilising Monday.com’s reporting and marketing analytics tools, you’ll gain access to your sales pipeline, quickly uncover trends, and discover potential opportunities that would have otherwise gone unnoticed.
Development Tools
- Monday.com’s tools simplify a software engineering team’s sprint planning and backlog management while concurrently fostering code collaboration and application deployment with ease.
Content Marketing Features
- Monday.com’s content marketing tools provide businesses with the resources they need to make their campaigns successful.
Content Planning
- Monday.com helps you stay organised, on track, and deadline-driven with your content calendar by enabling you to assign tasks, plan, and monitor progress.
Content Curation
- With the help of teammates, you can quickly gather and edit content for your campaigns by sharing links and making comments.
Pricing
The Bottom Line
Overall, Monday.com is an effective tool for businesses to keep track of their projects, teams and tasks. It provides a one-stop platform for project management, making monitoring progress and staying organised easier. Monday.com is an excellent tool for businesses looking for an efficient way to manage their projects.
While Monday.com could be better, it offers an easy-to-use interface, great customisation options and real-time updates, making it an excellent choice for many businesses.
7. Cyfe
Overview
Cyfe is a comprehensive business dashboard solution that assists you in extracting, visualising and combining all your marketing data for powerful reporting. It’s a robust business intelligence software that tracks and evaluates data from various networks, platforms, and campaigns.
This marketing analytics tool can pull data to provide real-time insight into your business – empowering you to make informed decisions quickly and efficiently.
Features And Benefits
Custom Data Widgets
- Get the most out of your data with custom widgets that can effortlessly import information from any external source.
Embedded Analytics
- It provides unparalleled flexibility and customisation, enabling you to securely share your data in line with your terms.
Fully Customisable Dashboards
- Enhance the professional image of your organisation by providing custom metrics for your organisation with a bespoke white-label dashboard.
Pricing
The Bottom Line
Cyfe is an excellent option for businesses that need to monitor their data in real-time and quickly analyse it to make informed decisions.
Cyfe offers reliable data management capabilities and the flexibility to customise your reports with white-label branding and embedded analytics.
Cyfe can be expensive for smaller businesses, and it may have some limitations regarding data security, but overall, Cyfe is a powerful tool for businesses of all sizes looking to maximise their data potential.
8. Whatagraph
Overview
Whatagraph is one of the best-known marketing analytics platforms available to marketers. Its comprehensive analytics platform is designed to help businesses and organisations gain actionable insights from their website and marketing data. Whatagraph integrates with over 50 platforms, including Google Analytics, Facebook Ads, Twitter Ads and more.
With Whatagraph’s user-friendly dashboard interface, you can quickly gain meaningful insights into the performance of your digital campaigns and track critical metrics at a glance.
Whatagraph also provides detailed analytics on customer engagement and user behaviour, so you can better understand how people interact with your business.
With Whatagraph, you can track key performance metrics, create custom reports, compare multiple data sources and visualise important trends.
Features And Benefits
Whatagraph offers various benefits to help marketers get the insights they need to optimise their strategies.
Here are some key features Whatagraph has to offer:
Automated Reporting
Whatagraph automatically generates customisable reports based on data from over 25 sources.
Data Visualisation
Whatagraph’s intuitive and interactive visualisations make it easy to understand complex performance trends.
Customisable Dashboards
Whatagraph allows users to customise their dashboards with widgets and metrics to monitor campaigns better.
Multi-channel Monitoring
Whatagraph’s multi-channel monitoring feature helps marketers track performance across all channels, including web analytics.
AI-powered insights
Whatagraph’s advanced artificial intelligence algorithms provide users with actionable insights to help them make better strategic decisions.
On-demand Reporting
Whatagraph enables users to access reports in real-time, ensuring they can keep up with their campaigns’ latest performance.
Security
Whatagraph’s advanced security features ensure that data is always secure.
Pricing
The Bottom Line
Whatagraph is an invaluable tool for businesses of all sizes, enabling them to make data-driven decisions and become business performance leaders. Whatagraph’s powerful analytics platform allows organisations to track website visits, SEO traffic and more.
Overall, Whatagraph provides invaluable insights into online and digital performance – allowing organisations to make data-driven decisions, optimise performance and boost ROI. Whatagraph is the perfect tool for any business looking to join the ranks of business performance leaders.
9. Buffer
Overview
Buffer is one of my favourite marketing analytics tools and one that I use daily.
It offers a simple interface and is incredibly easy to use. In a world where many other social media tools aim to be all things to all men (and women), it’s nice to use a focused tool that remains true to its original aims.
The folks at Buffer listen to feedback and act accordingly. A few times, I sent a message to the team through Facebook, and each time, I received a reply within a few hours, thanking me for taking the time to write to them with my observations and suggestions. Well done, team Buffer!
Since its inception in 2010, Buffer’s signature features have been at the forefront of streamlined social media tools.
With incomparable tools for publishing posts on all major platforms and an intuitive user interface, this technology continues to stand out among others despite the ever-growing plethora of social media tools available.
Features And Benefits
Buffer is a powerful social media tool that can help you simplify and better manage your social media presence. Not only does it enable you to schedule posts, but it also allows you to organise content into custom timelines, analyse performance across different marketing channels, collaborate with team members, and more.
Here are some of the best features that Buffer has to offer:
Scheduling Posts
- Buffer makes it easy to plan and schedule posts for multiple accounts simultaneously, so you can save time when planning content.
Team Collaboration
- Buffer enables marketing teams to collaborate on managing accounts by giving them access to different profiles.
Customisable Timelines
- Buffer allows you to create custom timelines for individual accounts, which makes it easier to organise content into specific types or categories of posts.
Marketing Analytics
- Buffer provides an analytics dashboard enabling you to measure your posts’ performance and track key metrics, such as engagement and reach.
Pricing
10. Hootsuite
Overview
Hootsuite is a marketing analytics software that can help you save time and money while managing your social media. With Hootsuite, you can easily schedule content, monitor conversations, measure analytics and more.
This social media platform allows you to create and schedule posts across multiple networks quickly and easily and monitor conversations with mentions and hashtags.
Hootsuite also offers powerful marketing analytics tools that provide insight into how your content is performing and who your audience is. Hootsuite’s automated reports help you keep track of your progress and identify areas for improvement.
You can also manage different social media accounts from one place, making it easy to track progress, measure results, and stay on top of your content strategy. Hootsuite can be a great asset for you or your business if you’re willing to put in the time and effort to make it work.
Pricing
Features And Benefits
Hootsuite is a very competent tool. It helps you keep track of all your profiles in one place, schedule content ahead of time and easily measure the impact of each post.
Here are some of Hootsuite’s best features that can save you both time and money:
Hootsuite Dashboard
- Hootsuite’s social media-focused dashboard allows you to manage all your accounts in one place. You can quickly write and schedule content, monitor conversations, review analytics, track goals and more.
Automation Tools
- Hootsuite’s automation tools make posting content according to a pre-set schedule easier.
Hootsuite Analytics
- Hootsuite’s marketing analytics report allows you to track engagement, measure ROI, compare performance over time, monitor trends and more.
Hootsuite Insights
- Hootsuite Insights helps you stay ahead of trends by tracking changes in conversations, topics and influencers related to your brand and industry.
Hootsuite Campaigns
- Hootsuite campaigns enable you to set up and manage multi-channel social campaigns in one place, making it easier to track progress and adjust your strategy accordingly.
The Bottom Line
When it comes to social media marketing, Hootsuite is a great tool that can help you stay organised and save time. With Hootsuite, you can manage multiple accounts in one place, schedule posts ahead of time, monitor conversations, and measure your performance.
Hootsuite’s user-friendly dashboard makes it easy to keep track of everything and makes managing your social media accounts a breeze. Hootsuite is the perfect tool for anyone looking to maximise their time, stay organised, and get the most out of their online presence.
11. Buzzsumo
Overview
Unleash your online marketing with the most valuable content, engagement and outreach chances for your brand with BuzzSumo!
This cloud-based platform allows you to find new keywords, trending stories, customer inquiries and successful content. Monitor what matters most to your business by monitoring them regularly.
With the robust data insights from BuzzSumo, you can craft phenomenal content that tops Google’s SERPs and brings more engagements on social media.
With over 8 billion articles, 3 million influencers, and 300 trillion social engagements in its database stretching back five years – their search app gives you unprecedented access to all of that data with just a few clicks!
Features And Benefits
Content Discovery
- Explore the latest topics, trends and forums with BuzzSumo. Get a better understanding of what’s popular and rising while staying on top of what’s trending now!
Content Research
- With its capability of scouring billions of articles and social posts, BuzzSumo helps you gain valuable insights.
Find Influencers
- Unearth authors and creators with captivated audiences and a true authority on Instagram, Twitter, and the web.
Buzzsumo Chrome Extension
- Join the 20,000+ savvy marketers and reveal valuable data, such as social shares and links for any content.
Pricing
The Bottom Line
Buzzsumo is one of the best social media platforms, enabling users to achieve the most out of social media and content marketing by providing data-driven insights to help them make informed decisions.
On the other hand, its paid plans can be expensive and lack certain features that other tools have. That said, all in all, Buzzsumo is an excellent tool for content marketers.
