Surfer SEO Review | Piers H. Gardener

Surfer SEO Review (2024)

Rank Your Content From The Start

In this Surfer SEO review, we’ll look at how this AI-generated software is turning the SEO industry on its head. Surfer offers users in-depth and unparalleled insight to enable them to gain a competitive engine for Search Engine Results Pages. (SERPs)

So let’s get into it! 

What is Surfer SEO?

Surfer SEO is a powerful tool designed to help website owners optimise their content for search engine success. It uses advanced algorithms and data analysis to identify opportunities where optimising your web pages can result in increased search visibility, organic traffic, and, ultimately, more conversions. 

Surfer is essential for any website owner looking for a comprehensive optimisation approach. This is a necessary tool for any website owner looking for a comprehensive optimisation approach.

With Surfer SEO, you can easily track your progress and make informed decisions to meet your online marketing goals. Surfer also provides insights into how well your competitors perform so you can get an edge on them and outrank them in the SERPs. With this software platform, you can easily track your progress and make informed decisions to meet your online marketing goals.

Surfer SEO is an essential tool for any website owner looking for a comprehensive optimisation approach. I use Surfer SEO and Jasper AI as my primary resource for writing content and find them invaluable for producing quality SEO content. 

So let’s take a closer look at this Surfer SEO review 2023.

Surfer SEO – An Overview

Surfer is a search engine optimisation tool that analyses more than 500 factors for a page against the top 10 rankings. It eliminates all the guesswork in search engine optimisation by utilising data to display your missing information. 

Product Pros

  • Identify Optimisation Opportunities
  • Insights For Competitor Performance
  • Easy-To-Use Interface
  • Access To Surfer Experts
  • Insights On SERP Rankings
  • Integrate Jasper AI With Surfer SEO

Product Cons

  • Time-Consuming
  • Can Be Expensive
  • Difficult To Measure
  • Steep Learning Curve

How does Surfer SEO work?

Surfer SEO uses advanced algorithms and data analysis to help website owners identify optimisation opportunities. 

As an SEO tool, its algorithms analyse over 200 parameters, including keyword density, content structure, and backlinks, which can provide insights into how to improve the online content score. 

Surfer SEO also includes competitor analysis tools so website owners can keep an eye on how their competitors perform and gain insights into what they’re doing right. On top of that, there’s also a detailed progress tracker which easily tracks optimisation efforts over time. 

Who Created Surfer SEO?

Surfer SEO was created by Surfer, a company based in Cracow, Poland. 

Surfer is a technology-based startup that focuses on digital marketing and SEO solutions. Surfer was founded in 2018 by Slawek Czajkowski, Lucjan and Micha Suski, and their mission is to help website owners succeed in search engine optimisation. 

Surfer’s team of experienced engineers, marketers and data scientists are constantly innovating the platform to ensure it remains the best in its class. 

Who Is Surfer SEO Made For?

Surfer SEO is designed to help website owners of all levels, from small business owners with limited budgets to large enterprises that want a more comprehensive approach to SEO optimisation. 

The tool’s advanced algorithms and data analysis can help any website owner identify opportunities for improvement, track their progress over time, and outrank their competitors in the Search Engine Results Page (SERP). 

Surfer also provides additional insights about competitor performance, making it an excellent tool for any website owner looking to gain an edge in the ever-evolving SEO landscape.  

It can help website owners of all levels achieve their online marketing goals it is essential for any website owner looking to optimise their content and get an edge over the competition.

Top benefits of Surfer SEO

Surfer SEO is a cool tool! And one that will help you take your SEO game to the next level.

Not only does it give you a real-time analysis of your website’s performance, but it also provides recommendations for improvements and optimization.

You can see an overview of your website’s performance from Surfer SEO’s in-depth SERP analysis, plus it gives you an idea of where you can improve. On top of that, Its keyword research tool helps you find the best phrases and targeted keywords to attract more website visitors.

With Surfer SEO, you can rest assured knowing your website is optimised for maximum organic search visibility. It’s one of the best ways to ensure you achieve the most out of your SEO efforts.

Surfer SEO Features

There is a wide range of features to help website owners optimise their content for success:

  • Advanced algorithms and data analysis are designed to make content optimisation easy and more accurate.
  • Competitor analysis tools so you can keep an eye on what competitors are doing. 
  • Valuable insights give you an advantage in the SERPs
  • Detailed progress tracker so website owners can easily track their optimisation efforts over time.

Best Features Of Surfer SEO

  • Advanced algorithms and data analysis to identify optimisation opportunities.
  • Competitor analysis tools to gain insights into competitor performance.
  • Detailed progress tracker to track optimisation efforts over time.
  • A comprehensive approach to content optimisation.
  • Easy-to-use interface for website owners of all levels.
  • Access to Surfer Experts with in-depth search engine marketing knowledge.
  • Automation tools to streamline tedious SEO processes.
  • Insights on SERP rankings and traffic behaviour.
  • Custom keyword optimisation tool to improve rankings for specific keywords.
  • Reporting and analytics to measure the success of SEO efforts over time.
  • Machine learning-powered insights and recommendations.
  • Surfer Insights is a benchmarking platform to track your performance against competitors.
  • To help you achieve more, let’s explore the functions of Jasper AI and take advantage of its handy templates.

How much does Surfer SEO cost?

The company offers plans for website owners of all levels and budgets. The basic plan starts at $59 per month, with additional features available for larger businesses.

Surfer SEO offers enterprise-level plans for large organisations or those looking for more comprehensive tools. 

Starter Plan: $59/mo – $239/mo

Surfer SEO Pros And Cons

Pros Of Surfer SEO

  • Easy-to-use interface for website owners of all levels.
  • Advanced algorithms and data analysis to identify optimisation opportunities.
  • Integrate Jasper AI with Surfer SEO.
  • Integrate keyword research with Google Docs.  
  • SERP Analyzer. 
  • Write content quickly with the Content Editor.
  • Detailed progress tracker to track optimisation efforts over time.
  • A comprehensive approach to content optimisation.
  • Access to Surfer Experts with in-depth search engine marketing knowledge.
  • Automation tools to streamline tedious SEO processes.
  • Insights on SERP rankings and traffic behaviour.
  • Custom keyword optimisation tool to improve rankings for specific keywords.
  • Cost-effective compared to traditional SEO services.

Cons Of Surfer SEO

  • Time-consuming: Surfer SEO requires a lot of manual labour to ensure the best results for your site and requires ongoing maintenance; it’s not just a one-time task.
  • Expensive: This tool requires a lot of resources, meaning it can be an expensive endeavour. This can add up quickly and may be beyond the budget of smaller businesses.
  • It involves targeting highly competitive keywords and phrases, which can be challenging to keep up with.
  • Difficult to measure: Surfer SEO is an ongoing process, and it can be difficult to accurately measure your efforts’ impact.
  • Difficult to track: Surfer SEO requires various tools and software, making it difficult to track progress.
  • Requires a lot of patience: Surfer SEO is a long-term strategy, and results may not come immediately.
  • Complex: Surfer SEO involves many moving pieces, making it a complex endeavour.
  • Can lead to penalties: Surfer SEO involves the manipulation of search engine algorithms and, if done incorrectly, can lead to significant penalties.
  • Not suitable for every site: Surfer SEO is a powerful tool, but it’s not right for every website or business.

Surfer SEO Tools

Grow Flow

Surfer SEO’s AI growth management platform is called Grow Flow. A powerful tool designed to help website owners automate the tedious SEO process and make optimisation faster and easier.

Surfer’s AI-powered growth engine analyses the website’s content and provides actionable insights and recommendations to help website owners optimise their content for search engine visibility. The platform is an excellent tool for optimising content and maximising search engine visibility. 

You get preliminary data for them, like monthly search volume and keyword difficulty. And you can even create an individual content editor that considers all the keywords in one cluster. Surfer does all this by analysing multiple layers of data, and it works best when you give it a general seed keyword.

How it works is simple. 

You connect your Google Search Console account with Surfer SEO and give it a broad keyword you want to focus on. The results will provide clusters of related content, with each collection essentially offering an entire article. 

Content Editor

One of the critical tools I use, and one I want to highlight in this Surfer SEO review, is its Content Editor. The Surfer Content Editor helps you outline and write optimised content for search engines. 

The editor includes: 

  • Content optimisation suggestions.
  • Keyword density calculations.
  • Surfer Insights integration.
  • Integration with Google Docs.

The Surfer SEO Content Editor makes content optimisation simple and efficient, allowing website owners to quickly change their content without leaving Surfer or using the integration feature within Google Docs. 

Surfer SEO Review

The Content Editor is essential for any website owner looking to optimise their content and get an edge over the competition. Surfer SEO’s Content Editor makes content optimisation simple and efficient. 

Keyword Research

Surfer SEO Review

Surfer SEO keyword research is designed to help website owners identify and optimise the best keywords for their content. 

The keyword research method used by Surfer uses machine learning and complex algorithms to analyse keyword trends and provide an in-depth analysis of the best keywords for any given topic. 

The keywords Surfer SEO suggests are semantically related to the main keyword based on what is ranking right now. So you must use these keywords in your content. When using the research tool, it’s easy to understand immediately. 

You don’t have to add your content to the editor to find keyword suggestions. The Keyword Research feature will do that for you and present you with a list of keywords to consider when optimising each page. This is great if you’re working on a site that also needs to rank in other locations. 

Start by typing in a seed keyword, and you’ll receive a list of related keywords and search volume. How is this keyword feature overall? Well, one thing I have enjoyed using that I’ve never seen in another keyword tool is “SERP similarity”. 

SERP similarity shows how much overlap there is with the keyword that you typed into the tool. For example, you used keyword A as your seed keyword. There’s a bit of overlap between the keyword research tool and the SERP Analyzer tool. 

The SERP Analyzer tool is excellent. It has a lot of unique data points. Some of which are helpful. But they should remove some of these data points – that way, they can help users focus on the stuff that matters.

Having the Same Terms Here, you can get an idea of which keywords contain your primary phrase. Having the Same Terms Here, you can get an idea of which keywords contain your main phrase. There are other selling points for Surfer SEO, but it helps speed up keywords in your clipboard. And use the list to undergo additional research and extend your keywords list. You can also check relevant questions and terms that contain search queries. Having the Same Terms Here, you can get an idea of which keywords contain your primary phrase. 

Most SEO tools offer basic keyword research unrelated to your current content. Surfer’s keyword research tool can be highly advantageous as it allows you to target multiple keywords instead of just the main keyword, thus increasing keyword prominence on search engine result pages. 

This is where Surfer comes into its own as it swiftly and accurately filters out irrelevant keywords, leaving you with only the most pertinent ones. While the platform excels in the content editor, the keyword research tools felt challenging to navigate, but I expect this will be improved as the platform continues to evolve. 

Using Questions In Surfer

Surfer suggests common questions people tend to enter into Google related to your keywords. You should include these in your content to help your visitors and increase your chances of showing up in the people and ask boxes.

You can also click on ‘Having same terms’ on the left to see keywords that contain any words in the keyword you searched. ‘Questions’ shows you question pages in the top 20 for your target keyword also rank for. If you click on the dots after search volume, you can create a SERP Analyzer or content editor for that keyword. 

Audit Tool

Surfer SEO Review

The Surfer SEO Audit Tool allows website owners to quickly identify any potential problems with their content with recommendations on how to fix them. This tool is designed to help improve the content, ensuring it meets the search engine’s guidelines for ranking in the SERPs.

When using the Audit Tool, you’ll see the SEO metrics for your page and how it compares to the keyword you want to target. For example, I added the keyword “SEO” and ran an audit for a “What is SEO?” guide. Surfer told us: The word count was in the perfect range – there was the correct keyword density, and there was a recommendation for bolding more words. Such insights mean that this report should be your first port of call whenever you’re optimising old content and looking to increase your search results. 

This will give you many helpful insights beyond on-page optimisation, like what backlinks you’re missing. The tool also answers questions such as: 

  • How does your content stack up now? 
  • What essential terms should you add to get the best possible SERP? 
  • Is this page fast enough? 

Free Surfer SEO Tools

Keyword Research Chrome Extension

The Google Chrome extension is a free keyword research tool which allows you to use Surfer in WordPress and Google Docs.

After installing the Google Chrome Extension, navigate to Google as you usually would and enter your keyword into the search. SurferSEO makes it easy to see keyword traffic without opening a new tab. And although it’s free, the keyword research tool gives you more than just search volume. It’s very generous with the information. 

Surfer SEO Review

AI Outline Generator

The AI Outline Generator is an innovative tool that helps content creators save time and energy. By automatically analysing the competition on Google, Surfer SEO quickly generates an outline tailored to a given topic by finding the most important key phrases and words used. 

Surfer then arranges this information into an organised, easy-to-use outline that can be used as the basis for creating high-quality content. 

The AI Outline Generator helps streamline the content creation process and removes the need for manual research, allowing users to focus their energy on more important aspects of content creation. In short, this AI Outline Generator is an invaluable tool for any content creator looking to create better and more compelling content.

Surfer SEO & Jasper AI Integration

Surfer SEO Review

In April 2021, Surfer was upgraded with Jasper to provide more efficient and user-friendly optimisation for Google and Yahoo. 

Combining Surfer’s insights with Jasper AI‘s analytics and comprehensive data, you can create content tailored to your target audience and optimise its performance. And integrating it with Jasper AI can give you the edge you need to be more competitive whether you’re writing website content, social media posts or even a blog post. 

It’s been a pleasure to take advantage of the utility Surfer Search Engine Optimization offers over this past year, and it is an essential addition. It provides convenient integration through Jasper’s Editor for effortless content production and allows you access to its wide range of powerful features.

Surfer SEO Review

Surfer SEO Alternatives

So far in this Surfer SEO review, we’ve looked at how this SEO tool and its many features can benefit marketers, but if you’re considering Surfer SEO vs any of the Surfer SEO alternatives, here are a few to consider: – The #1 Alternative To Surfer SEO

Surfer SEO Review is an ideal alternative to Surfer. This powerful tool provides all the features necessary for superior search engine optimisation, so you can be confident that it will help make your website more successful in SERPs.

Frase provides a cutting-edge approach to optimising your content for top ranking in search engines. Its AI technology generates briefs and offers topics tailored to what you already have and keywords optimised explicitly for on-page SEO success. Its copywriting feature lets Frase quickly produce unique articles based on the client’s criteria.

Get the same results as Surfer with just a few clicks! Enter your target keyword, and Frase will provide an instant SERP overview of existing competition, along with content suggestions, headers, images, links, and more. 


Clearscope – The #2 Alternative To Surfer SEO

Surfer SEO Review

Unlock the power of Clearscope to create SEO-optimized content that stands out from the competition. By reverse engineering search results pages for a given keyword, this software will give you precise tips on ranking your content at the top spot in no time!

This tool provides you with pertinent keywords to incorporate into your content but also assigns a value to each one based on its relevance. Afterwards, it evaluates the overall quality of your writing in its content editor. It awards an A++ score, meaning that this blog post has a high chance of appearing at the top positions when searched for using the target keyword.

The content grader from Clearscope is especially noteworthy among the items on this list. Their content editor is also top-notch in my book.

Try Clearscope

Topic — Best For Agencies

Surfer SEO Review

Topic is an innovative SEO alternative designed for agencies to accelerate their content production process. Topic’s primary benefit lies in generating briefs quickly and efficiently, streamlining the entire writing and editing experience.

Their content briefs are enriched with keywords and SEO suggestions that can be easily implemented. The whole process is a breeze, so you can optimise a client’s website for search engine rankings.

Try Topic

SE Ranking — All-In-One SEO Tool

Surfer SEO Review

For those needing a full-service SEO platform with an integrated content editor, SE Ranking is the perfect solution for offering on-page SEO. 

Their content optimisation tool offers outstanding value for money compared to SurferSEO, plus it supplies robust research and optimisation capabilities. 

Content Harmony – Best Value

Surfer SEO Review

Content Harmony is the perfect tool for researching and crafting effective briefs in record time. Try it out with their special offer: 10 briefs for only $10!

The platform is dedicated to streamlining the content briefing process -from keyword research to creating a brief quickly and delegating it to an expert writer- so that you can save time and optimise results.

Content Harmony has a revolutionary approach to keyword difficulty that is both useful and informative. They break down the complexity into three sub-metrics, enabling you to understand precisely why the word or phrase may be simple or more challenging.

How does Surfer AI compare to other SEO tools?

The SEO keyword space is highly competitive, but if you are curious about how Surfer SEO vs other SEO tools compare, it’s usually safe to say that the Surfer SEO content editor sets them apart.

Surfer provides an accurate and detailed analysis of your website’s performance, allowing you to make strategic changes to improve your SEO. It also offers content optimisation, competitor analysis, and keyword research tools to help you optimise your website for higher search engine rankings. These features give Surfer a competitive edge compared to other tools, helping you get the most out of your website’s SEO potential.

By leveraging Surfer SEO’s comprehensive feature set, you can take your website’s on-page SEO to the next level and drive more organic traffic. With Surfer SEO’s comprehensive feature set, you can make strategic changes to your website’s content and layout that will help drive more organic traffic.

Surfer Academy

Surfer SEO Review

The Surfer Academy offers those new to SEO and seasoned SEO marketers the opportunity to unlock the full potential of Surfer with a plethora of valuable tips and tricks delivered through training videos and interactive sessions. 


Content accuracy is likely a significant complaint I hear about AI-generated content.

AI-generated content is a vital issue, and its accuracy is crucial. In other words, if you write a blog about survival knives and discover that you have kitchen knives in your hand, your visitors will likely need clarification! 

Surfer Support

Surfer SEO Review

The Surfer SEO team provide email support. You can also access the online knowledge centre and the user community that offers Surfer SEO support. 

I tested their support as part of my research for writing this article, and they answered my query within 12 hours. 

Surfer SEO Review Conclusion: Should You Buy?

After countless hours using the tool, Surfer SEO, I believe this is one of the best on-page SEO tools on the market. It’s like a Swiss Army Knife that will help you rank like an SEO pro.

This SEO software is ideal for anyone looking for a data-driven analysis tool with a user-friendly interface. At the time of this Surfer SEO review, subscriptions were available for only $49 per month when signing up for an annual subscription. 

Surfer SEO is not perfect. Its keyword research could be better, and I’m not a fan of all of its newest app releases, and its pricing point can be a barrier to entry for many people. Nonetheless, Surfer SEO is probably a must-have for anyone trying to rank organically

Surfer SEO is the best choice for SEOs looking to enhance their on-page SEO through data-driven analysis tools, and I use Surfer SEO to optimise all my blog posts and see visible results through it.

Surfer SEO takes a scientific approach to on-page SEO and makes optimising your content painless regardless of previous experience. I’ve had consistent results, and they continue to innovate with new tools and features that I’m quickly adopting into my standard operation processes.


Is Surfer SEO Any Good?

Surfer SEO is an ideal tool for optimising SEO for a specific topic, using AI to find the correct keywords. It offers excellent auditing tools for analysing existing information and assessing any areas that need improvement.

What Does SEO Surfer Do?

Surfer SEO is a web analytics tool for comparing your site to sites currently in search results for that website. Instead of using Google’s algorithm, it analyses data to identify exactly how much your site has missed out.

Is Surfer SEO Free?

Wherever you are, Keyword Surfer will help you validate your content ideas and streamline your content creation research process with data relevant to your location. There’s a reason this is Surfer’s most popular and most used tool! It’s 100% Free.

Who owns Surfer SEO?

Surfer was founded by founders Sawek Czajkowski Lucjan and Micha Suski.

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